MBJFW Tokyo | HANAE MORI

New HANAE MORI Style to deliver the basic brand concept of `Graceful、Gorgeous and Stylish’ to today.

For ss15 Based upon the everlasting theme of Hanae Mori's brand, `Elegance’, Fashion Design Director Yu Amatsu added newness in material, silhouette, details and graphics.

Using the butterfly as their icon, they propose a whole new wardrobe focusing on the contemporary woman, who works actively in every scene of life.

See? <
http://www.youtube.com/watch?v=iamRSg5c2Uo

Designer Yu set the core customer target on the charmingly independent women of today who always keep the womanly elegance within their active business scenes to personal scenes, and ageless women who are individually characteristic and harmonize with other people with a good sense of balance. 

Learn more at: http://www.hanae-mori.com/ 

Image Inset Photo Credit: Via Courtesy of

 Mercedes-Benz Uk

      

          http://tokyo-mbfashionweek.com/