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YR Store x A BATHING APE® Collaboration at Selfridges
Renowned Print Specialist YR Store In Addition Also Ran a Rather Special Collaboration with Cult Japanese Streetwear Brand A BATHING APE®.
Which Took Place on the Menswear Floor of Selfridges, Oxford Street, YR x A BATHING APE® the Collaboration Offered Exclusive Prints and Patterns Designed Specifically for the Collab.
The YR x A BATHING APE® lnstallation Ran in the Prestigious Department Store Throughout the Recent Christmas Season. For Die-hard Fans of the Iconic Streetwear Brand, the Collab Was a Uniquely Special Opportunity to Delve into the BAPE® Pattern Archives Made Possible By the Brand's Owner Nigo; Allowing Disciples of the Streetwear Label to Create Their Very Own Personalised Custom Product! 🙌
Consumers Were Able to Select from a Full Range of Exclusive BAPE® Designs to Print on Premium T-shirts Alongside Customisable Varsity Text and Numbering Filled with a Classic BAPE® Camo Pattern of Their Own Choice.
YR Store Creative Director Tim Williams Said, “It Was Incredible to Collaborate with Such a Well Respected Streetwear Brand Like BAPE®. Bespoke and Customisation Are Key to Our Brand’s Identity and This Collaboration Allowed Us to Offer Our Consumers Something Completely Different.
Later Becoming Even Collector’s Items.
To Ensure the Best in Quality, We Invested in a State-of- the-Art Live Digital Print Process Where Consumers Can Get Their Tees Printed in Just a Few Minutes.”
YR x A BATHING APE® Was Available Exclusively in Selfridges London from the 24th October – 24th December 2014. Visitors to Selfridges Birmingham and Manchester Were Also Provided with the Same Design Service and Experience In-store.
TOPMAN's Delivery Options on the YRStore Service Were That Items Could Be Shipped the Next Day for In-store Pick Up or Sent By Mail.
All T-shirts Are Made of BAPE® White Super Fine Cotton and Consumers Were Able to Choose from a Selection of Twelve Iconic BAPE Camoflage Patterns, Colours, Letters and Numbers.
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